免費 Coffee Chat

這是一場輕鬆的 45 分鐘 Coffee Chat，不收費、不設限。 你可以把它當成一段安全、沒有壓力的對話空間，聊聊你目前在職涯上想追求的方向、遇到的卡點、轉職上的猶豫，或任何讓你感到不確定、卻又說不上來的想法。 為了讓這段時間更有收穫，我會建議你在預約前先稍微想一下： • 你最近最想解決的問題是什麼？ • 你希望這次聊天結束時能帶走什麼？ 不需要準備得很完整，只要帶著一個你此刻最在意的情境或問題來談，通常就能聊得更深入、也更貼近你的需要。 以下是一些常見的對談主題，提供你參考： • FMCG 品牌規劃、0–1 新品開發的思維與方法 • FMCG 行銷在 local／regional／global 不同層級實際都在做什麼 • 我的優勢與職涯定位在哪？還有哪些能力可以加強？目前的背景是否適合應徵某個職位 • 想了解某個（海外）機會的工作內容、準備方式與風險評估 • 升遷的節奏與路徑，什麼樣的節奏可能比較適合我 • 我是不是 burnout 了？這樣正常嗎？還是我只是不夠珍惜現在的工作？ • 或任何與職涯相關、你想找人聊聊的問題，都非常歡迎 這場 Coffee Chat 沒有制式流程。我們會先簡單自我介紹，了解你目前的狀態與情境，再依照你的需求展開對話。我會結合自己的經驗與觀察，分享一些想法、建議，或可參考的資源。 對談中，我也會視情況分享我整理過的內容與資源，例如： • Podcast (深入FMCG行銷職能介紹）：https://open.spotify.com/episode/0x6zXRZce7kpwUgckC3vap?si=5DhthsslQv6jbRnH68QcDQ • Podcast (跨國職場wellbeing 反思）：https://open.spotify.com/episode/1nGpx24m3p7Wx2pEDKEquV?si=QbzoqJqwRBOxEduATZ8O1g • Medium：https://medium.com/@edward.wh.chen 如果聊完之後，你覺得某個主題值得更深入探討，也可以再自行評估是否要預約進一步的一對一諮詢。這一切都以你的節奏為主。

FMCG Marketing Framework Case Study

FMCG marketing relies heavily on structured thinking. Whether you are applying for FMCG marketing roles or aiming to progress further in your current position, strong execution alone is not enough. What differentiates high-potential marketers is the ability to think in frameworks, make trade-offs, and articulate decisions clearly. This session is designed to help you build exactly that capability. 🔗 https://bit.ly/3ZJu1Iz -------------------------------------------------------------------------------------------------------- 🎯 Who This Session Is For This session is particularly suitable if you: ❶ Are applying for FMCG marketing roles (e.g. Brand Markeing, Regional Marketing, Innovation roles), or ❷ Are already in a marketing role and want to level up strategically and be seen as someone who can own brands, not just execute tasks. -------------------------------------------------------------------------------------------------------- 📜 Key FMCG Marketing Frameworks Covered We will work through the core frameworks most FMCG companies expect marketers to understand and apply: ❶ Brand Growth Planning ❷ Portfolio Architecture ❸ IMC Briefing Framework ❹ 5P / GTM (Go-To-Market) Framework These are the same frameworks used in real FMCG business planning, leadership reviews, and interviews. -------------------------------------------------------------------------------------------------------- 👥💬 How the Session Works This is a hands-on, case-based session, not a theoretical lecture. ❶ Real-life FMCG case study I will start with a real business case based on my past FMCG experience, walking through how these frameworks are applied in practice—not in textbooks. ❷ Application to your own context You will then apply the frameworks to: • Your current role / brand, or • Brands and companies you are actively applying for This helps turn abstract frameworks into practical thinking tools you can reuse. ❸ Sharpening thinking & articulation I will help you: • Pressure-test your logic and assumptions • Sharpen strategic thinking • Learn how to articulate your thinking clearly and confidently in interviews, presentations, or stakeholder discussions -------------------------------------------------------------------------------------------------------- 💡 What You’ll Walk Away With By the end of the session, you will: ❶ Think more structurally and commercially like an FMCG marketer ❷ Know how to apply key frameworks to real business problems ❸ Be able to explain your thinking clearly in interviews and senior-level discussions ❹ Have reusable case examples for job applications and career progression